Situated only 10 minutes from downtown Auckland. Parnell is New Zealand’s oldest suburb and is famous for its galleries, cafés, restaurants and charming boutique-style stores. 
The challenge was to breath new life into the Parnell brand and bring back the days of the 1970’s where the suburb was a hub of activity.
The solution being a quirky take on truths that Parnell was known for and exploring the shops and lanes the feed off the mainstreet. 
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